Our Milk Shampoo is one of our most popular products. It was originally made for a family member who had a scalp so itchy they went to bed with olive oil on their scalp and cling wrap around their head. It took us 6 months of trialing until we were able to banish the cling wrap to the kitchen for good.
We combine small amounts of 5 different natural cleaners as this can be gentler on the hair than one concentrated cleanser. We chose natural cleansers that wash and foam up fairly well, although the foaming action isn’t quite as intense as it would if we used a synthetic detergent like SLS (or other common culprits that end in –fate). But we’re happy to make this small trade-off to use more natural ingredients that are healthier for us and the environment. This just means a little more agitation required to build up the lather, which if you look at it another way, a great excuse for a head massage.
One thing we hear a lot about our shampoo is how lovely the smell is. We couldn’t agree more. For this, we sourced a phthalate-free fragrant oil so you can have beautiful smelling hair without the sensitivity.
Let us know if you have any questions about our shampoo and we’ll do our best to wash your concerns away. Want to know more? Check out our blog post: Debunking Shampoo for an interesting read.
Why do we only make one shampoo?
We get this one a lot. It may seem odd since shampoos usually seem geared to a specific hair concern like dry, oily, coloured, damaged (need we go on?) etc. But in our opinion, we don’t think it’s needed if you make a good shampoo, and hair just needs to be washed. And if you look closely you might notice that there isn’t much difference in the ingredient listings anyway. It’s kind of like pet food made specifically for indoor pets and outdoor pets (which is actually a thing) – not sure what difference this would make.
Does your shampoo strip colour?
When formulating our shampoo, we learned a lot in the process. “colour-lock Shampoo” is basically shampoo that is SLS-free and is not alkaline. Alkaline hair products open up the hair cuticle and leach colour out as well as make the hair feel squeaky (aka “clean”). Our Milk Shampoo is already SLS-free and a pH that is slightly acidic for the reasons mentioned above, so it’s “colour lock shampoo” by nature, although we don’t think it’s an accurate description. “Damaged hair” shampoos are also usually just lower in sulphates so we’ve got that covered already.
Will you ever bring out a shampoo bar?
As much as we love less plastic packaging, unfortunately, we aren’t able to make these and keep in line with our ingredient philosophy. Also, natural shampoo bars naturally are alkaline and alkaline hair products open up the hair cuticle and make the hair feel squeaky (aka “clean”) which we think isn’t great for the hair long-term.
I have dry / oily hair. Do you have a shampoo for that?
A shampoo intended for oily hair has a higher concentration of cleansers than a dry hair shampoo because more cleaning is required. But you can achieve much the same result by just varying the amount of shampoo you use.
Is this product made of milk?
We aren’t called MooGoo because our products are based on milk. Fresh milk in a shampoo would go off and be smelly. Yuck! We do use Milk Protein in our hair care products, and it’s sourced ethically and sustainably from happy and healthy cows raised on a beautiful farm in New Zealand.
What does "Dermatologically Tested" mean?
You may have seen the term “Dermatologically Tested” on lots of products before, but did you know there’s not an actual definition or regulation for this term? Because that didn’t sit right with us, and because our aim is to make products for people with really sensitive skin, we decided to send a bunch of them off to be tested in an independent lab on 54 people who reported having sensitive skin. The results were given on a scale of 0 to 5 with 0 being no irritation or redness and 5 being a reaction. We’re happy to report that other than one person who had a reaction to the adhesive on the patch and another who found the patches painful to remove, all subjects reported 0 for redness and irritation for all the products we sent for testing. To check out the full report and summary of the test we did on this product, click here.
'Fragrance' is listed as one of the ingredients in this product. What does this mean?
When we first started making products, we used a blend of essentials oils to give them a lovely fragrance. But many people have severe reactions and allergies to them, even in small amounts. As a result, and because we make products for people with sensitive skin, we took them out of most products. Instead, we helped to develop a special kind of fragrant oil, whereby each component in it is less than the EU allergy threshold. This is how we can have a pleasant-smelling product without the reactions. The scents we use are proprietary blends from the company we get them from, and we’ve had no reactions since we made the switch. Also, of course, it is free from phthalates, which is the main concern in fragrances.
Aqua (H₂O’s Fancy Name), Cocamidopropyl Betaine (Coconut-Derived Cleanser), Decyl Glucoside (Glucose-Derived Cleanser), Lauryl Glucoside (Glucose-Derived Cleanser), Glycol Distearate (Emollient), Sodium Cocoyl Sarcosinate (Coconut-Derived Cleanser), Coco Glucoside (Glucose-Derived Cleanser), Glyceryl Oleate (Natural Ester), Piroctone Olamine (Olamine Salt), Fragrance - Oatmeal (Phthalate-Free), Allantoin, Hydrolysed Milk Protein (For Hair Repair).
We choose to avoid repeated exposure to ingredients like Parabens, Phenoxyethanol and penetration enhancers. And many more we don’t have room to list here.
We show all the ingredients on our website, not just the pretty ones. That way you can see why we chose them and get in touch if you have any more questions.
Please be aware that ingredients may vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.
- Recently I experienced an extremely itchy scalp. With no sign of nits or any specific condition, I desperately purchased MooGoo Shampoo and Conditioner as well as the Scalp Cream. I experienced amazing relief on first use and while the symptoms returned I have seen a gradual reduction over a few days of use. I am no longer being driven crazy with itchiness and can’t say Thank you enough! What amazing products! – Karen
- I would love to tell you of my experience using your Milk Shampoo. I am mid-forties, have been colouring my hair for years and now more than ever as I have lots of grey hair and also experiencing hair shedding. I recently ran out of my "salon quality" hair shampoo and decided to try my daughters MooGoo Milk shampoo. I have now been using it for about a month and to say I'm amazed is an understatement. The changes have been as follows, massive reduction in the amount of hair shedding and no itchy scalp and the most impressive of all is a reduction in the amount of grey hair coming through. I can't believe it, just incredible! – Diane
- I have been using your Shampoo and Conditioner, and I have very long, fine, blonde hair so I usually have to use the moisturising/smoothing/specifically for fine hair products - yours work wonderfully! My hair is so smooth and soft, and it smells divine. Love the stuff! - Emma