Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.
Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.
We love how dedicated our customers are to researching ingredients. We wish everyone looked at their toothpaste in such detail. Check out the FAQ section below to see the answers awesome questions we’ve been asked about our formula. And for even more geeky info about natural toothpaste, check out our blog post about all the goodness we learned during the formulation process here.
What ingredients do you avoid when making a toothpaste?
There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.
We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.
Why doesn’t your toothpaste foam as much as the other brands I’m used to?
For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they're superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.
Why doesn’t your toothpaste taste as minty as the other brands I’m used to?
Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.
What is Calcium Hydroxyapatite?
"Nano-hydroxyapatite is a revolutionary material with a wide use in dentistry. With regard to restorative and preventive fields, nano-hydroxyapatite has remarkable remineralising effects on initial lesions of enamel, certainly higher than traditional fluorides used until now for this purpose. Nano-hydroxyapatite is, in fact, a better source of free Ca, and this is a key element as regards the remineralisation, the protection against caries and dental erosion." – A Journal of Odonontostomatologia Sciences
Is Your Hydroxyapatite Vegan?
Yes. Although our bones and eggshells have a lot of Hydroxyapatite, this is not our source. The only non-vegan ingredients in any of our products are Fresh Milk (used in our Fresh Milk Cleansing Bars), Milk Protein, Honey and Beeswax. For those into chemistry, it’s made by mixing CaHPO4 with CA (OH)2 and then dissolving it in alcohol and the remainder is Hydroxyapatite. It’s then milled to the correct size.
What shape are the Hydroxyapatite Particles?
This question comes about as a result of a paper that questions the safety of needle-shaped Hydroxyapatite. Our Hydroxyapatite is not needle-shaped. Below is the shape of the particles as seen under a microscope.
Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener), Decyl Glucoside (Glucose Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser).
We show all the ingredients on our website, not just the pretty ones. That way you can see why we chose them and get in touch if you have any more questions.
Please be aware that ingredient lists may change or vary from time to time! Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.